Express Cargo V2
A booking platform that connects shippers with verified cargo agencies across Pakistan — quotes, tracking and fleet in one confident flow.
(A) — Overview
The second iteration of the Express Cargo platform. Taking the lessons from V1, the product was rebuilt around a single job: getting a shipment booked. The interface gained a darker, more confident visual language, a live network visual in the hero, and a cleaner information architecture that moves people from pricing to tracking without friction.
Source is private — code walkthrough available on request
(B) — The challenge
Version one explained the company. Version two had one job: get a shipment booked. Shippers needed to find a service, see a price and track a delivery without reading their way through a brochure.
(C) — Key decisions
- 01
Booking-first architecture
Services, fleet, pricing and tracking were reorganised into one journey that always points at the next step, instead of separate pages that each had to be found.
- 02
Show the network, don’t describe it
An animated network visual in the hero carries the "nationwide, verified agencies" message in a glance, so the copy can stay short.
- 03
A more confident visual language
A darker, higher-contrast design built on the lessons from V1, with light and dark themes and layouts that hold up on small Android screens.
(D) — Highlights
- 01Booking-first information architecture: services, fleet, pricing and tracking in one journey
- 02Animated network hero that tells the "nationwide" story without a paragraph of copy
- 03Light and dark themes, responsive down to small Android screens
